Cesar A. Argueta, Jr. is the Director of Accounts, Client Services at Omnicom Group. A dynamic entrepreneur and omnichannel digital marketer, his passion for human insight, technology, and data combined with storytelling helped put a system in place for senior leadership to develop and execute actionable programs. A self-starter with a track record of delivering revenue and quality results, his broad business expertise spans multiple disciplines and industries with an emphasis on ensuring continued client satisfaction.
Before joining Omnicom, Cesar began his profession in the U.S. Marine Corps, supervising over $15MM in equipment. After he toured Iraq and receiving an honorable discharge, he spent time in the engineering and technology fields and co-founded his own business. Joining the New York agency in 2008, he brings 13+ years of expertise in brand building and digital/product innovation. His strategic leadership and entrepreneurial spirit have impacted companies and brands such as Diageo, Kroger, Post Foods, L’Oréal, Johnnie Walker, Merck Consumer Care, Bausch Health, and Novartis. Most recently, he’s been working on the cutting edge of marketing technology, leveraging dynamic content assembly and working with clients to bridge the gap between technology and marketing to foster more relevant consumer experiences.
Cesar currently splits his time between volunteering with a NYC-based non-profit (Tri-Latino) whose mission is to increase the participation of people of color in endurance sports and leading tech programs for Fortune 100 companies.