Denise Bailey-Castro is the Head of Finance for BET Networks. She leads all aspects of BET’s finances across a portfolio that includes BET, BET+, BET Stand BET Digital. Denise also supports BET’s landmark, multi-year Tyler Perry Partnership and the newest venture, BET Studios.
Previously, Denise led negotiations with cable/satellite and digital partners as a member of legacy Viacom’s Content Distribution Team. Her deals provided distribution of networks such as MTV, Nickelodeon, Comedy Central, and BET to millions of US homes. Before joining Viacom, Denise also worked at JPMorgan, Paramount Pictures, and HBO.
Denise earned her MBA from the MIT Sloan School of Management, MPA from Harvard University’s Kennedy School of Government, and BA from the University of Pennsylvania. She is an Emmy voter, as a member of the Academy of Television Arts & Sciences, a Trustee of The Chapin School in New York City, and a competitive powerlifter.